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THE man who the polls suggest will be the next French president, Fran�ois Hollande, claims that finance is his �real adversary� in the coming election. Britain has just stripped the former chief executive of the Royal Bank of Scotland of his knighthood. Even Newt Gingrich is attacking the �vulture capitalists� in the private-equity industry. Perhaps the West is set for a �war on finance� along the lines of the �war on terror�, with similar uncertainty about how to define victory.
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Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright
 
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Politicians seem to have three main beefs with the financial sector. The first is that bankers earn too much. The second is that banks take reckless risks and then need rescuing by governments. And the third complaint is that investors in financial markets have undue influence over an economy through their ability to affect bond yields and equity prices.
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The first two problems are really related. People do not worry too much about footballers� high pay. The problem with bankers is the extent to which they are subsidised by explicit and implicit taxpayer support. (Of course, you might worry about income inequality in general but that is not specific to banks and can be tackled by redistributive taxation.) It is hard to disagree with Paul Tucker of the Bank of England, who has written that: �Those who most espouse the disciplines of capitalism�bankers and financiers�should live by them.�
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The problem of banks being �too big to fail� is being addressed, albeit slowly, by the higher capital ratios being imposed by regulators. Higher capital ratios should mean lower returns on equity; over time, this should lead to less rapid pay growth for bankers. Andrew Haldane, a colleague of Mr Tucker�s, has found that the pay of bank bosses correlated well with returns on equity, but not with returns on assets�in other words, managers prospered by gearing up bank balance-sheets. That is now harder to pull off.
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Latest revision as of 01:34, 24 September 2013

Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright