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| + | Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright |
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| − | Last Updated: Friday, 26 March, 2004, 13:15 GMT
| + | |
| − | | + | |
| − | E-mail this to a friend Printable version
| + | |
| − | Bush's Iraq WMDs joke backfires
| + | |
| − |
| + | |
| − | The president could be seen bending over to peer at the floor of the Oval Office
| + | |
| − | US President George W Bush has sparked a political row by making a joke about the failure to find weapons of mass destruction in Iraq.
| + | |
| − | At a black-tie dinner for journalists, Mr Bush narrated a slide show poking fun at himself and other members of his administration.
| + | |
| − | | + | |
| − | One pictured Mr Bush looking under a piece of furniture in the Oval Office, at which the president remarked: "Those weapons of mass destruction have got to be here somewhere."
| + | |
| − | | + | |
| − | After another one, showing him scouring the corner of a room, Mr Bush said: "No, no weapons over there," he said.
| + | |
| − | | + | |
| − | And as a third picture, this time showing him leaning over, appeared on the screen the president was heard to say: "Maybe under here?"
| + | |
| − | | + | |
| − |
| + | |
| − | If George Bush thinks his deceptive rationale for going to war is a laughing matter, then he's even more out of touch than we thought
| + | |
| − | John Kerry
| + | |
| − | Democratic Party challenger for the presidency
| + | |
| − | The audience at Wednesday's 60th annual dinner of the Radio and Television Correspondents' Association obviously thought the quips hilarious - there were laughs all round - but the next morning, in the cold light of day, things looked far less amusing.
| + | |
| − | | + | |
| − | The joke about the fruitless search for Iraqi WMDs so far, Washington's prime justification for the US-led invasion, has been branded as tasteless and ill-judged.
| + | |
| − | | + | |
| − | 'Undermining' sacrifices
| + | |
| − | | + | |
| − | Mr Bush's election challenger Senator John Kerry described the president's attitude as "stunningly cavalier".
| + | |
| − | | + | |
| − | "If George Bush thinks his deceptive rationale for going to war is a laughing matter, then he's even more out of touch than we thought," he said in a written statement.
| + | |
| − | | + | |
| − | "Unfortunately for the president, this is not a joke."
| + | |
| − | | + | |
| − | Mr Kerry's statement also included a comment from Iraq war veteran Brad Owens, who said: "War is the single most serious event that a president or government can carry its people into.
| + | |
| − | | + | |
| − | "This cheapens the sacrifice that American soldiers and their families are dealing with every single day."
| + | |
| − | | + | |
| − | More than 500 US soldiers have died in the war and thousands more have been injured.
| + | |
| − | | + | |
| − | US Defence Secretary Donald Rumsfeld was asked what he thought of this incident at a press conference on Friday, but he dodged the issue, saying that he couldn't comment as he hadn't been at the event.
| + | |
| − | | + | |
| − | | + | |
| − | | + | |
| − | E-mail this to a friend Printable version
| + | |
| − | | + | |
| − |
| + | |
| − | WATCH AND LISTEN
| + | |
| − | The BBC's Lynne Morrall
| + | |
| − | "It was meant to be a humorous look at life in the White House"
| + | |
| − |
| + | |
| − | | + | |
| − | | + | |
| − | STRUGGLE FOR IRAQ
| + | |
| − | KEY STORIES
| + | |
| − | Fresh bombings hit Iraq pilgrims
| + | |
| − | Deadly bombings hit Iraq pilgrims
| + | |
| − | Blair 'misread' Iran view on Iraq
| + | |
| − | US soldier on Iraq leaks charges
| + | |
| − | FEATURES AND ANALYSIS
| + | |
| − | Day at the races
| + | |
| − | The remarkable survival of Baghdad racecourse
| + | |
| − | Dangerous stalemate after election
| + | |
| − | Water still muddy after Sadr vote
| + | |
| − | Sadrist vote could anoint new Iraq PM
| + | |
| − | Iraq views: Voters' uncertainty lingers
| + | |
| − | Can Allawi heal Iraq's wounds?
| + | |
| − | The Iraqi bridge to stability
| + | |
| − | Baghdad diary: Three generations
| + | |
| − | GUIDES AND BACKGROUND
| + | |
| − | Iraq: Key facts and figures
| + | |
| − | Guide to groups in Iraqi polls
| + | |
| − | Q&A: Iraqi parliamentary polls
| + | |
| − | VIDEO PROFILES
| + | |
| − | Paper seller: 'God knows who will win'
| + | |
| − | | + | |
| − | Tailor: 'Business was good under Saddam'
| + | |
| − | | + | |
| − | Tennis player: 'I have the same dream'
| + | |
| − | | + | |
| − | SPECIAL REPORT
| + | |
| − | | + | |
| − | Struggle for Iraq
| + | |
| − | | + | |
| − | TOP AMERICAS STORIES
| + | |
| − | US lifts lid on WikiLeaks probe
| + | |
| − | Iran scientist heads home
| + | |
| − | Argentina legalises gay marriage
| + | |
| − | | News feeds
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| − | Home
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| − | News
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| + | |
| − | Radio
| + | |
| − | TV
| + | |
| − | Weather
| + | |
| − | Languages
| + | |
| − | | + | |
| − |
| + | |
| − | | + | |
| − | [an error occurred while processing this directive]
| + | |
| − | Low graphics|Accessibility help
| + | |
| − |
| + | |
| − | One-Minute World News
| + | |
| − | News services
| + | |
| − | Your news when you want it
| + | |
| − | News Front Page
| + | |
| − | | + | |
| − | Africa
| + | |
| − | Americas
| + | |
| − | Asia-Pacific
| + | |
| − | Europe
| + | |
| − | Middle East
| + | |
| − | South Asia
| + | |
| − | UK
| + | |
| − | Business
| + | |
| − | Health
| + | |
| − | Science & Environment
| + | |
| − | Technology
| + | |
| − | Entertainment
| + | |
| − | Also in the news
| + | |
| − | -----------------
| + | |
| − | Video and Audio
| + | |
| − | -----------------
| + | |
| − | Programmes
| + | |
| − | Have Your Say
| + | |
| − | In Pictures
| + | |
| − | Country Profiles
| + | |
| − | Special Reports
| + | |
| − | RELATED BBC SITES
| + | |
| − | SPORT
| + | |
| − | WEATHER
| + | |
| − | ON THIS DAY
| + | |
| − | EDITORS' BLOG
| + | |
| − | Languages
| + | |
| − | Espanol
| + | |
| − | Brazil
| + | |
| − | Caribbean
| + | |
| − | More
| + | |
| − |
| + | |
| − | Last Updated: Friday, 26 March, 2004, 13:15 GMT
| + | |
| − | | + | |
| − | E-mail this to a friend Printable version
| + | |
| − | Bush's Iraq WMDs joke backfires
| + | |
| − |
| + | |
| − | The president could be seen bending over to peer at the floor of the Oval Office
| + | |
| − | US President George W Bush has sparked a political row by making a joke about the failure to find weapons of mass destruction in Iraq.
| + | |
| − | At a black-tie dinner for journalists, Mr Bush narrated a slide show poking fun at himself and other members of his administration.
| + | |
| − | | + | |
| − | One pictured Mr Bush looking under a piece of furniture in the Oval Office, at which the president remarked: "Those weapons of mass destruction have got to be here somewhere."
| + | |
| − | | + | |
| − | After another one, showing him scouring the corner of a room, Mr Bush said: "No, no weapons over there," he said.
| + | |
| − | | + | |
| − | And as a third picture, this time showing him leaning over, appeared on the screen the president was heard to say: "Maybe under here?"
| + | |
| − | | + | |
| − |
| + | |
| − | If George Bush thinks his deceptive rationale for going to war is a laughing matter, then he's even more out of touch than we thought
| + | |
| − | John Kerry
| + | |
| − | Democratic Party challenger for the presidency
| + | |
| − | The audience at Wednesday's 60th annual dinner of the Radio and Television Correspondents' Association obviously thought the quips hilarious - there were laughs all round - but the next morning, in the cold light of day, things looked far less amusing.
| + | |
| − | | + | |
| − | The joke about the fruitless search for Iraqi WMDs so far, Washington's prime justification for the US-led invasion, has been branded as tasteless and ill-judged.
| + | |
| − | | + | |
| − | 'Undermining' sacrifices
| + | |
| − | | + | |
| − | Mr Bush's election challenger Senator John Kerry described the president's attitude as "stunningly cavalier".
| + | |
| − | | + | |
| − | "If George Bush thinks his deceptive rationale for going to war is a laughing matter, then he's even more out of touch than we thought," he said in a written statement.
| + | |
| − | | + | |
| − | "Unfortunately for the president, this is not a joke."
| + | |
| − | | + | |
| − | Mr Kerry's statement also included a comment from Iraq war veteran Brad Owens, who said: "War is the single most serious event that a president or government can carry its people into.
| + | |
| − | | + | |
| − | "This cheapens the sacrifice that American soldiers and their families are dealing with every single day."
| + | |
| − | | + | |
| − | More than 500 US soldiers have died in the war and thousands more have been injured.
| + | |
| − | | + | |
| − | US Defence Secretary Donald Rumsfeld was asked what he thought of this incident at a press conference on Friday, but he dodged the issue, saying that he couldn't comment as he hadn't been at the event.
| + | |
| − | | + | |
| − | | + | |
| − | | + | |
| − | E-mail this to a friend Printable version
| + | |
| − | | + | |
| − |
| + | |
| − | WATCH AND LISTEN
| + | |
| − | The BBC's Lynne Morrall
| + | |
| − | "It was meant to be a humorous look at life in the White House"
| + | |
| − |
| + | |
| − | | + | |
| − | | + | |
| − | STRUGGLE FOR IRAQ
| + | |
| − | KEY STORIES
| + | |
| − | Fresh bombings hit Iraq pilgrims
| + | |
| − | Deadly bombings hit Iraq pilgrims
| + | |
| − | Blair 'misread' Iran view on Iraq
| + | |
| − | US soldier on Iraq leaks charges
| + | |
| − | FEATURES AND ANALYSIS
| + | |
| − | Day at the races
| + | |
| − | The remarkable survival of Baghdad racecourse
| + | |
| − | Dangerous stalemate after election
| + | |
| − | Water still muddy after Sadr vote
| + | |
| − | Sadrist vote could anoint new Iraq PM
| + | |
| − | Iraq views: Voters' uncertainty lingers
| + | |
| − | Can Allawi heal Iraq's wounds?
| + | |
| − | The Iraqi bridge to stability
| + | |
| − | Baghdad diary: Three generations
| + | |
| − | GUIDES AND BACKGROUND
| + | |
| − | Iraq: Key facts and figures
| + | |
| − | Guide to groups in Iraqi polls
| + | |
| − | Q&A: Iraqi parliamentary polls
| + | |
| − | VIDEO PROFILES
| + | |
| − | Paper seller: 'God knows who will win'
| + | |
| − | | + | |
| − | Tailor: 'Business was good under Saddam'
| + | |
| − | | + | |
| − | Tennis player: 'I have the same dream'
| + | |
| − | | + | |
| − | SPECIAL REPORT
| + | |
| − | | + | |
| − | Struggle for Iraq
| + | |
| − | | + | |
| − | TOP AMERICAS STORIES
| + | |
| − | US lifts lid on WikiLeaks probe
| + | |
| − | Iran scientist heads home
| + | |
| − | Argentina legalises gay marriage
| + | |
| − | | News feeds
| + | |
| − | | + | |
| − | PRODUCTS AND SERVICES
| + | |
| − | E-mail news Mobiles Alerts News feeds Podcasts
| + | |
| − | News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
| + | |
| − | UK | Business | Entertainment | Science/Nature | Technology | Health
| + | |
| − | Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
| + | |
| − | BBC Copyright Notice
| + | |
| − | MMIXBack to top ^^
| + | |
| − | Help Privacy and cookies policy News sources About the BBC Contact us
| + | |
Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright
