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| − | We use cookies to enhance your experience on our website. By clicking 'continue' or by continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time.
| + | Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright |
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| − | Oxford JournalsSocial Sciences Sociology of Religion Volume 62, Issue 3Pp. 365-381.
| + | |
| − | Speaking of Meaning in Modernity: Reflexive Spirituality as a Cultural Resource
| + | |
| − | Kelly Besecke*
| + | |
| − | + Author Affiliations
| + | |
| − | | + | |
| − | University of Wisconsin, Madison
| + | |
| − | * Direct correspondence to Kelly Besecke, Department of Sociology, 1180 Observatory Drive, University of Wisconsin-Madison, Madison, WI 53706. Email: besecke@ssc.wisc.edu.
| + | |
| − | Abstract
| + | |
| − | | + | |
| − | The problem of meaninglessness in modern society has been an important topic since Max Weber wrote of the “disenchantment of the world.” Contemporary social theory suggests that such meaninglessness is attributable in part to the lack of a language that can adequately relate people to transcendent meanings without sacrificing a commitment to modern rationality. I suggest that such a language can be found in a contemporary form of religious expression. Reflexive spirituality, which Wade Clark Roof has identified as a common form of individual religiosity in the contemporary United States, can also be understood as a cultural “language” people use to talk with each other about transcendent meaning. I argue that the language of reflexive spirituality incorporates simultaneous commitments to modern rationality and to the value of transcendent meaning. Reflexive spirituality is thus a cultural resource that modern Americans are using to create guiding transcendent meanings for a rationalized society.
| + | |
| − | | + | |
| − | Copyright © 2001, Association for the Sociology of Religion
| + | |
| − | Articles citing this article
| + | |
| − | Colouring in the "black-box": Alternative renderings of scientific visualisations in two comic book cosmologies
| + | |
| − | Public Understanding of Science (2013) 22(3): 304-320
| + | |
| − | AbstractFull Text (PDF)
| + | |
| − | Scientists and Spirituality
| + | |
| − | Sociology of Religion (2011) 72(3): 253-274
| + | |
| − | AbstractFull Text (HTML)Full Text (PDF)
| + | |
| − | Strategy in a Religious Network: A Bourdieuian Critique of the Sociology of Spirituality
| + | |
| − | Sociology (2009) 43(2): 286-303
| + | |
| − | AbstractFull Text (PDF)
| + | |
| − | Looking `East': An Exploratory Analysis of Western Disenchantment
| + | |
| − | International Sociology (2007) 22(3): 325-341
| + | |
| − | AbstractFull Text (PDF)
| + | |
| − | A Discussion of the Concept of Spirituality
| + | |
| − | Nurs Sci Q (2005) 18(2): 157-162
| + | |
| − | AbstractFull Text (PDF)
| + | |
| − | « Previous | Next Article »
| + | |
| − | Table of Contents
| + | |
| − | This Article
| + | |
| − | Sociology of Religion (2001) 62 (3): 365-381.
| + | |
| − | doi: 10.2307/3712355
| + | |
| − | » AbstractFree
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| − | Full Text (PDF)Free
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| − | Impact Factor: 0.861
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| − | 5-Yr impact factor: 1.087
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| − | Most Read
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| − | Most Cited
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| − | Becoming Muslim: The Development of a Religious Identity
| + | |
| − | Hijab and American Muslim Women: Creating the Space for Autonomous Selves*
| + | |
| − | Socioeconomic Status and Beliefs about God's Influence in Everyday Life
| + | |
| − | Attitudes Toward Abortion among Religious Traditions in the United States: Change or Continuity?
| + | |
| − | Secular Humanism and Atheism beyond Progressive Secularism*
| + | |
| − | » View all Most Read articles
| + | |
| − | Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.
| + | |
| − | Online ISSN 1759-8818 - Print ISSN 1069-4404
| + | |
| − | Copyright © 2013 Association for the Sociology of Religion
| + | |
| − | Site Map Privacy Policy Cookie Policy Legal Notices Frequently Asked Questions
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| − | Other Oxford University Press sites:
| + | |
| − | We use cookies to enhance your experience on our website. By clicking 'continue' or by continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time.
| + | |
| − | Continue
| + | |
| − | Find out more
| + | |
| − | Oxford JournalsSocial Sciences Sociology of Religion Volume 62, Issue 3Pp. 365-381.
| + | |
| − | Speaking of Meaning in Modernity: Reflexive Spirituality as a Cultural Resource
| + | |
| − | Kelly Besecke*
| + | |
| − | + Author Affiliations
| + | |
| − | | + | |
| − | University of Wisconsin, Madison
| + | |
| − | * Direct correspondence to Kelly Besecke, Department of Sociology, 1180 Observatory Drive, University of Wisconsin-Madison, Madison, WI 53706. Email: besecke@ssc.wisc.edu.
| + | |
| − | Abstract
| + | |
| − | | + | |
| − | The problem of meaninglessness in modern society has been an important topic since Max Weber wrote of the “disenchantment of the world.” Contemporary social theory suggests that such meaninglessness is attributable in part to the lack of a language that can adequately relate people to transcendent meanings without sacrificing a commitment to modern rationality. I suggest that such a language can be found in a contemporary form of religious expression. Reflexive spirituality, which Wade Clark Roof has identified as a common form of individual religiosity in the contemporary United States, can also be understood as a cultural “language” people use to talk with each other about transcendent meaning. I argue that the language of reflexive spirituality incorporates simultaneous commitments to modern rationality and to the value of transcendent meaning. Reflexive spirituality is thus a cultural resource that modern Americans are using to create guiding transcendent meanings for a rationalized society.
| + | |
| − | | + | |
| − | Copyright © 2001, Association for the Sociology of Religion
| + | |
| − | Articles citing this article
| + | |
| − | Colouring in the "black-box": Alternative renderings of scientific visualisations in two comic book cosmologies
| + | |
| − | Public Understanding of Science (2013) 22(3): 304-320
| + | |
| − | AbstractFull Text (PDF)
| + | |
| − | Scientists and Spirituality
| + | |
| − | Sociology of Religion (2011) 72(3): 253-274
| + | |
| − | AbstractFull Text (HTML)Full Text (PDF)
| + | |
| − | Strategy in a Religious Network: A Bourdieuian Critique of the Sociology of Spirituality
| + | |
| − | Sociology (2009) 43(2): 286-303
| + | |
| − | AbstractFull Text (PDF)
| + | |
| − | Looking `East': An Exploratory Analysis of Western Disenchantment
| + | |
| − | International Sociology (2007) 22(3): 325-341
| + | |
| − | AbstractFull Text (PDF)
| + | |
| − | A Discussion of the Concept of Spirituality
| + | |
| − | Nurs Sci Q (2005) 18(2): 157-162
| + | |
| − | AbstractFull Text (PDF)
| + | |
| − | « Previous | Next Article »
| + | |
| − | Table of Contents
| + | |
| − | This Article
| + | |
| − | Sociology of Religion (2001) 62 (3): 365-381.
| + | |
| − | doi: 10.2307/3712355
| + | |
| − | » AbstractFree
| + | |
| − | Full Text (PDF)Free
| + | |
| − | -Classifications | + | |
| − | Articles
| + | |
| − | Cultural Analysis of Religious Identities
| + | |
| − | -Services
| + | |
| − | Alert me when cited
| + | |
| − | Alert me if corrected
| + | |
| − | Find similar articles
| + | |
| − | Add to my archive
| + | |
| − | Download citation
| + | |
| − | Request Permissions
| + | |
| − | +Citing Articles
| + | |
| − | +Google Scholar
| + | |
| − | -Share
| + | |
| − |
| + | |
| − | What's this?
| + | |
| − | Search this journal:
| + | |
| − |
| + | |
| − | Advanced »
| + | |
| − | Current Issue
| + | |
| − | SPRING 2013 74 (1)
| + | |
| − | | + | |
| − | Alert me to new issues
| + | |
| − | The Journal
| + | |
| − | About the journal
| + | |
| − | Rights & permissions
| + | |
| − | Dispatch date of the next issue
| + | |
| − | We are mobile – find out more
| + | |
| − | Published on behalf of
| + | |
| − | Association for the Sociology of Religion
| + | |
| − | Editor
| + | |
| − | Professor Scott Schieman
| + | |
| − | View full editorial board
| + | |
| − | For Authors
| + | |
| − | Services for authors
| + | |
| − | Instructions to authors
| + | |
| − | Self-archiving policy
| + | |
| − | Submit now!
| + | |
| − | Corporate Services
| + | |
| − | What we offer
| + | |
| − | Reprints
| + | |
| − | Supplements
| + | |
| − | Alerting Services
| + | |
| − | Email table of contents
| + | |
| − | CiteTrack
| + | |
| − | XML RSS feed
| + | |
| − | Impact Factor: 0.861
| + | |
| − | 5-Yr impact factor: 1.087
| + | |
| − | Most Read
| + | |
| − | Most Cited
| + | |
| − | Becoming Muslim: The Development of a Religious Identity
| + | |
| − | Hijab and American Muslim Women: Creating the Space for Autonomous Selves*
| + | |
| − | Socioeconomic Status and Beliefs about God's Influence in Everyday Life
| + | |
| − | Attitudes Toward Abortion among Religious Traditions in the United States: Change or Continuity?
| + | |
| − | Secular Humanism and Atheism beyond Progressive Secularism*
| + | |
| − | » View all Most Read articles
| + | |
| − | Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.
| + | |
| − | Online ISSN 1759-8818 - Print ISSN 1069-4404
| + | |
| − | Copyright © 2013 Association for the Sociology of Religion | + | |
| − | Site Map Privacy Policy Cookie Policy Legal Notices Frequently Asked Questions
| + | |
| − | Other Oxford University Press sites:
| + | |
Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright
