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| − | | + | Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright |
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| − | Voting begins in post-Mubarak Egypt
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| − | By Michael Vincent and wires
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| − | Updated Tue Nov 29, 2011 9:37am AEDT
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| − | Sorry, this video has expired
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| − | VIDEO: Voting proceeding smoothly in Egypt (ABC News)
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| − | RELATED STORY: 'Troublemakers' warned ahead of Egypt voteRELATED STORY: Saboteurs blow up Egypt gas pipelineRELATED STORY: Egyptian protesters call for million-person marchRELATED STORY: Cairo protesters reject Egypt's new PM
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| − | MAP: Egypt
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| − | Egyptians have turned out in big numbers on a mostly peaceful first day of voting for a new parliament.
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| − | Polling booths stayed open late into the night to accommodate millions of Egyptians who turned out to vote in the first free and fair elections since former president Hosni Mubarak was overthrown in February.
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| − | Democracy campaigners had worried a week of deadly clashes in Cairo and other cities in the run-up to the vote and a history of electoral violence might lead people to avoid polling stations for fear they could get caught up in unrest.
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| − | But attendance was reportedly high, surprising even the head of the Supreme Judicial Committee for Elections, Abdel Moez Ibrahim.
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| − | He said that thankfully "the people have showed up in great numbers. More than predicted."
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| − | Some polling stations stayed open late into the night after complaints about ballot boxes arriving late.
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| − | But so far no-one is reporting any systematic Mubarak-style campaign to rig the polls or buy votes
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| − | Fears of unrest appeared not to have deterred voters, with lines up to 2 kilometres long forming around voting stations throughout the country.
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| − | There are 498 seats in the lower house. One-third of those will be voted for directly, two-thirds from party lists.
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| − | Within a few days some candidates will know whether they have been elected to this new parliament, while the decision about who will form government will not be known for some time.
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| − | AUDIO: Huge turnout for Egyptian elections (AM)
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| − | Headlines on the front pages of the national newspapers simply say "The beginning" and "Give your vote to Egypt".
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| − | The country's military ruler has begged his people to get out and vote.
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| − | But there are fears the drawn-out and complicated voting process, combined with security fears, will not result in a representative parliament and will only lead to more chaos.
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| − | In the nine months since the revolt that ended Mubarak's 30-year rule, political change in Egypt has faltered.
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| − | Frustration at the lack of progress in democratic reforms erupted last week into bloody protests that cost 42 lives.
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| − | The violence also forced the army council to promise civilian rule by July after the parliamentary vote and a presidential poll, now expected in June, much sooner than previously envisaged.
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| − | At the Omar Makram school, in the working-class central Cairo neighbourhood of Shubra, men and women queued in separate lines before the opening of polling stations at 8am (local time).
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| − | "It was no use to vote before. Our voices were completely irrelevant," said Mona Abdel Moneim, one of several women who said they were voting for the first time in their lives.
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| − | Once in, the voters were told to wait because the judge supervising the balloting was running late - an administrative delay witnessed at several other polling stations.
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| − | 'For the future'
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| − | PHOTO: The elections will be held across Egypt in the next four months. (AFP: Mahmud Hams)
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| − | In the upmarket Cairo neighbourhood of Zamalek, several hundred had lined up for more than an hour before their polling station opened.
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| − | "I am sick and I wasn't planning on coming, but what happened recently made me feel that I had to vote. For 30 years we were silent. It's enough," said Samira, 65.
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| − | Mariam, a 37-year-old, said: "The parliamentary election is not the end, it's the beginning... It's very important for me to vote, it's very important for the country."
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| − | In Alexandria, Egypt's second-biggest city and a major port on the Mediterranean, about 200 people queued outside a polling station at a girls' school in the Al-Raml district on the seafront.
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| − | Again, administrative delays prevented the start of voting on time.
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| − | "There are many parties contesting this election, so the best thing is for Egyptians to participate," Amin, a 55-year-old physician, said.
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| − | "Last year there was nobody voting because it was only one party," he said, referring to parliamentary elections in November and December of 2010.
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| − | Yussuf, a 25-year-old software engineer, added: "I'm voting for the future of Egypt. This is the first free election in our country. I hope it will be the first fair election."
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| − | VIDEO: Women line up to vote in Cairo (YouTube/mrmarwanelkalmoush) (YouTube/mrmarwanelkalmoush)
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| − | ABC/wires
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| − | Topics: unrest-conflict-and-war, world-politics, egypt
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| − | First posted Mon Nov 28, 2011 6:13pm AEDT
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Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright
