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Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright
6:37AM Wednesday Apr 17, 2013 Fairfax MediaBrisbane Times Real Estate Cars Jobs Dating Newsletters More
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Drive
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News
+
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Drive.TV
+
Photos
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Car Advice
+
Car of the Year
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New Cars
+
Buy a Car
+
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+
My Shortlist
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Faster than a Bugatti?
+
 
+
Date
+
April 3, 2013
+
Comments 143Vote
+
Andrew MacLean
+
American tuner, Hennessey, claims its 430km/h Venom GT is faster than the standard Veyron.
+
 
+
Tweet
+
Pin Itsubmit to redditEmail articlePrintReprints & permissions
+
Click to play video
+
Is the Bugatti Veyron the world's fastest car?
+
American tuner claims its 427km/h Venom GT is the fastest car you can buy
+
Bugatti's stranglehold on the title of the world's fastest road car has come under threat from a little-known American challenger.
+
 
+
Texas tuning company, Hennessey, has claimed its Lotus-based Venom GT is now the world's fastest production car after it recorded a top speed run of 427km/h at a US Naval air base in California recently.
+
 
+
While Bugatti's million-dollar Veyron Super Sport has officially recorded a top speed of 431km/h - and is recognised by Guinness World Records as the fastest production car - it was recorded with the car's 415km/h electronic speed limiter removed on a nine-kilometre straight section of Volkswagen's high-speed test track.
+
 
+
Click for more photos
+
Bugatti has a new challenger for world's fastest car
+
Venom GT
+
 
+
Company founder, John Hennessey, claims his Venom GT should claim the title as the Veyron Super Sport wasn't in the specification available to customers.
+
 
+
Advertisement
+
"While a Veyron Super Sport did run 267.8 mph [430.98km/h], Bugatti speed-limits its production vehicles to 258mph [415km/h]," Hennessey said. "Thus, at 265.7mph [427.60km/h] the Venom GT is the fastest production car available to the public."
+
 
+
And if not, the company is confident the car will go even faster - potentially reaching 445km/h - given the same distance as the Veyron.
+
 
+
"While the 2.9mile [3.2km] long runway is more than enough acceleration distance for a F/A-18 fighter jet, it was far too short for the Venom GT to reach it's true top speed," added Hennessey Performance CEO, Don Goldman.
+
 
+
It's not as though the Venom GT hasn't already been recognised as being fairly rapid. It holds the Guinness record for the quickest accelerating production car, rocketing from 0-300km/h in 13.63sec - around the same time it takes a SS Commodore to achieve half that speed.
+
 
+
The Venom GT is based on a Lotus Exige chassis but its supercharged four-cylinder engine has been replaced by a handbuilt twin-turbo 7.0-litre V8 that produces in excess of 925kW and, unlike the all-wheel drive Veyron, transmits the outrageous amount of power to the ground  through only the rear wheels.
+
 
+
Hennessey plans to build a total of 29 of the carbon fibre Venom GTs - coincidentally one less than Bugatti's Veyron Super Sport edition - each costing a little more than $1.1 million. It claims that more than one-third have already been sold in the United States.
+
 
+
Hennessey's position goes against the current trends from traditional hypercar brands, such as Ferrari, Lamborghini and McLaren, which have all admitted the Veyron's top speed mark has become unbeatable, but also irrelevant.
+
 
+
Instead, McLaren believes its new plug-in hybrid P1 flagship has been designed to be the fastest car around a racetrack while Ferrari has headed down the same path with its LaFerrari.
+
 
+
+
 
+
+
 
+
Poll: Do you care about the fastest car in the world?
+
Poll form
+
Yes, it's great to push automotive boundaries.
+
No, what's the point of a 400km/h car?
+
View results
+
Disclaimer: These polls are not scientific and reflect the opinion only of visitors who have chosen to participate.
+
143 comments so far
+
I would be more impressed if the body didn't look like a stretched Lotus.
+
CommenterMighty Reds Location Date and time April 03, 2013, 4:23PM
+
Which part of "Lotus-based" did you not understand?
+
CommenterRelentless Location Date and time April 03, 2013, 4:46PM
+
I agree. It has none of the refinement and sophistication of the Veyron. That's what makes the Veyron so brilliant. It's not just a seat strapped to a buggy and then fed horse steroids.
+
CommenterBender Location Date and time April 03, 2013, 10:38PM
+
I'd be enormously impressed if a stretched Lotus didn't look a bit like a... stretched Lotus...
+
CommenterElise Location Date and time April 04, 2013, 5:31AM
+
I think he gets it Relentless, but I too have a problem with this being a stretched version of an existing Lotus vehicle.
+
Looks ok, but it looks more like something you see at a custom car show, not an ultra exotic hypercar competing against bespoke works of art from Zonda, Konegsegg, Bugatti, McLaren and Ferrari
+
CommenterSeats and a steering wheel Location Date and time April 04, 2013, 7:07AM
+
And of course, what any one else can do, the Yanks can do better, and bigger....
+
CommenterTommyP Location Date and time April 04, 2013, 8:26AM
+
I wonder if they kept the Exige's inherent superior handling? That would be one thing it can hold over the Veyron if it did....
+
CommenterProblem? Location Date and time April 04, 2013, 10:15AM
+
How the hell does making SIX vehicles qualify as a PRODUCTION car? When the military makes half a dozen new fighters, they're called prototypes - until a REAL production order is forthcoming.
+
CommenterWoz Location Albury Date and time April 04, 2013, 11:36AM
+
Could be worse, it could look like a Veyron!
+
CommenterElise Location Date and time April 04, 2013, 4:54PM
+
Why are people so stupid? I have never commented on anything before but this just made me, this is a production car it can be ordered, bought and driven by anyone who wants it bad enough. The reason they have used a lotus is because its a good base and a good car to improve. Bugatti has V.W Budgets to play with if they couldn't get it right then they really would have problems. Don't be upset just because Hennessey is kicking goals and your walking around kicking cans.
+
Commenterggttrr Location in the know Date and time April 07, 2013, 4:52PM
+
More comments
+
Login to Comment New user? Sign up
+
Tweet
+
Pin Itsubmit to redditEmail articlePrintReprints & permissions
+
Related Coverage
+
Click to play video
+
Video Is the Bugatti Veyron the world's fastest car?
+
American tuner claims its 427km/h Venom GT is the fastest car you can buy
+
Click for more photos
+
Bugatti has a new challenger for world's fastest car
+
American tuner, Hennessey, claims its 430km/h Venom GT is faster than customer-spec Veyron.
+
Driving the world's fastest car
+
19 DEC Behind the wheel of the Bugatti Veyron, the $4 million supercar
+
0-370km/h in less than 20 seconds
+
6 DEC Lightweight with a V8: Hennessey Venom GT supercar shows startling pace.
+
+
World’s fastest convertible
+
12 APR Wind in your hair at 408km/h.
+
Advertisement
+
Find what you're looking for
+
Keywords Search
+
Search Drive.com.au reviews, news, videos photos and much more
+
Latest reviews
+
 
+
New Car Reviews
+
New car review: Volvo V40 T4
+
 
+
Rating: 4 out of 5 stars
+
A marque known for playing it safe also offers a sweet drive.
+
Used Car Reviews
+
Used car review: Holden Cruze 2009-2011
+
 
+
Rating: 2.5 out of 5 stars
+
The early, imported Cruze had some quality and driveability issues that were only really banished with the switch to local ...
+
New Car Comparison
+
Head to head: Subaru Forester XT Premium vs Volkswagen Tiguan 155TSI
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+
Range-topping SUVs blend hot-hatch performance with family practicality.
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Advertisement
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VF Commodore spotted
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Great drive: Monaco
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Advertisement
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Search for 1000's of jobs around Australia
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Stuck without a sitter? See who’s available now.
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Compare low rate personal loans and apply online
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Personal Loans >>
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Drive a bargain with loans from 8.17% comparison rate
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Car Loans >>
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0% on Purchases
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Pay 0% on purchases for the first 6 months
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0% Purchase Offers >>
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RACV Car Loan
+
 
+
8.35% comparison rate with RACV. No ongoing fees
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Car Loans >>
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NEW Top Home Loan!
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+
NEW market beating variable loan. Apply by April 22!
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Home Loans >>
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Ten-speed Commodore
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Six-year-old steals car to get Chinese
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Details: New Ford Kuga SUV
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New Commodore SS-V hits the streets
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Most viewed articles on Canberra Times
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Ten-speed Commodore
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New car review: Ford Kuga
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Details: New Ford Kuga SUV
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New Commodore SS-V hits the streets
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Six-year-old steals car to get Chinese
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Most viewed articles on Drive
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Ten-speed Commodore
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New car review: Ford Kuga
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New Commodore SS-V hits the streets
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Copyright © 2013 Fairfax Media Skip to navigationSkip to content
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6:37AM Wednesday Apr 17, 2013 Fairfax MediaBrisbane Times Real Estate Cars Jobs Dating Newsletters More
+
Drive
+
News
+
Reviews
+
Drive.TV
+
Photos
+
Car Advice
+
Car of the Year
+
New Cars
+
Buy a Car
+
Sell a Car
+
My Shortlist
+
Faster than a Bugatti?
+
 
+
Date
+
April 3, 2013
+
Comments 143Vote
+
Andrew MacLean
+
American tuner, Hennessey, claims its 430km/h Venom GT is faster than the standard Veyron.
+
 
+
Tweet
+
Pin Itsubmit to redditEmail articlePrintReprints & permissions
+
Click to play video
+
Is the Bugatti Veyron the world's fastest car?
+
American tuner claims its 427km/h Venom GT is the fastest car you can buy
+
Bugatti's stranglehold on the title of the world's fastest road car has come under threat from a little-known American challenger.
+
 
+
Texas tuning company, Hennessey, has claimed its Lotus-based Venom GT is now the world's fastest production car after it recorded a top speed run of 427km/h at a US Naval air base in California recently.
+
 
+
While Bugatti's million-dollar Veyron Super Sport has officially recorded a top speed of 431km/h - and is recognised by Guinness World Records as the fastest production car - it was recorded with the car's 415km/h electronic speed limiter removed on a nine-kilometre straight section of Volkswagen's high-speed test track.
+
 
+
Click for more photos
+
Bugatti has a new challenger for world's fastest car
+
Venom GT
+
 
+
Company founder, John Hennessey, claims his Venom GT should claim the title as the Veyron Super Sport wasn't in the specification available to customers.
+
 
+
Advertisement
+
"While a Veyron Super Sport did run 267.8 mph [430.98km/h], Bugatti speed-limits its production vehicles to 258mph [415km/h]," Hennessey said. "Thus, at 265.7mph [427.60km/h] the Venom GT is the fastest production car available to the public."
+
 
+
And if not, the company is confident the car will go even faster - potentially reaching 445km/h - given the same distance as the Veyron.
+
 
+
"While the 2.9mile [3.2km] long runway is more than enough acceleration distance for a F/A-18 fighter jet, it was far too short for the Venom GT to reach it's true top speed," added Hennessey Performance CEO, Don Goldman.
+
 
+
It's not as though the Venom GT hasn't already been recognised as being fairly rapid. It holds the Guinness record for the quickest accelerating production car, rocketing from 0-300km/h in 13.63sec - around the same time it takes a SS Commodore to achieve half that speed.
+
 
+
The Venom GT is based on a Lotus Exige chassis but its supercharged four-cylinder engine has been replaced by a handbuilt twin-turbo 7.0-litre V8 that produces in excess of 925kW and, unlike the all-wheel drive Veyron, transmits the outrageous amount of power to the ground  through only the rear wheels.
+
 
+
Hennessey plans to build a total of 29 of the carbon fibre Venom GTs - coincidentally one less than Bugatti's Veyron Super Sport edition - each costing a little more than $1.1 million. It claims that more than one-third have already been sold in the United States.
+
 
+
Hennessey's position goes against the current trends from traditional hypercar brands, such as Ferrari, Lamborghini and McLaren, which have all admitted the Veyron's top speed mark has become unbeatable, but also irrelevant.
+
 
+
Instead, McLaren believes its new plug-in hybrid P1 flagship has been designed to be the fastest car around a racetrack while Ferrari has headed down the same path with its LaFerrari.
+
 
+
+
 
+
+
 
+
Poll: Do you care about the fastest car in the world?
+
Poll form
+
Yes, it's great to push automotive boundaries.
+
No, what's the point of a 400km/h car?
+
View results
+
Disclaimer: These polls are not scientific and reflect the opinion only of visitors who have chosen to participate.
+
143 comments so far
+
I would be more impressed if the body didn't look like a stretched Lotus.
+
CommenterMighty Reds Location Date and time April 03, 2013, 4:23PM
+
Which part of "Lotus-based" did you not understand?
+
CommenterRelentless Location Date and time April 03, 2013, 4:46PM
+
I agree. It has none of the refinement and sophistication of the Veyron. That's what makes the Veyron so brilliant. It's not just a seat strapped to a buggy and then fed horse steroids.
+
CommenterBender Location Date and time April 03, 2013, 10:38PM
+
I'd be enormously impressed if a stretched Lotus didn't look a bit like a... stretched Lotus...
+
CommenterElise Location Date and time April 04, 2013, 5:31AM
+
I think he gets it Relentless, but I too have a problem with this being a stretched version of an existing Lotus vehicle.
+
Looks ok, but it looks more like something you see at a custom car show, not an ultra exotic hypercar competing against bespoke works of art from Zonda, Konegsegg, Bugatti, McLaren and Ferrari
+
CommenterSeats and a steering wheel Location Date and time April 04, 2013, 7:07AM
+
And of course, what any one else can do, the Yanks can do better, and bigger....
+
CommenterTommyP Location Date and time April 04, 2013, 8:26AM
+
I wonder if they kept the Exige's inherent superior handling? That would be one thing it can hold over the Veyron if it did....
+
CommenterProblem? Location Date and time April 04, 2013, 10:15AM
+
How the hell does making SIX vehicles qualify as a PRODUCTION car? When the military makes half a dozen new fighters, they're called prototypes - until a REAL production order is forthcoming.
+
CommenterWoz Location Albury Date and time April 04, 2013, 11:36AM
+
Could be worse, it could look like a Veyron!
+
CommenterElise Location Date and time April 04, 2013, 4:54PM
+
Why are people so stupid? I have never commented on anything before but this just made me, this is a production car it can be ordered, bought and driven by anyone who wants it bad enough. The reason they have used a lotus is because its a good base and a good car to improve. Bugatti has V.W Budgets to play with if they couldn't get it right then they really would have problems. Don't be upset just because Hennessey is kicking goals and your walking around kicking cans.
+
Commenterggttrr Location in the know Date and time April 07, 2013, 4:52PM
+
More comments
+
Login to Comment New user? Sign up
+
Tweet
+
Pin Itsubmit to redditEmail articlePrintReprints & permissions
+
Related Coverage
+
Click to play video
+
Video Is the Bugatti Veyron the world's fastest car?
+
American tuner claims its 427km/h Venom GT is the fastest car you can buy
+
Click for more photos
+
Bugatti has a new challenger for world's fastest car
+
American tuner, Hennessey, claims its 430km/h Venom GT is faster than customer-spec Veyron.
+
Driving the world's fastest car
+
19 DEC Behind the wheel of the Bugatti Veyron, the $4 million supercar
+
0-370km/h in less than 20 seconds
+
6 DEC Lightweight with a V8: Hennessey Venom GT supercar shows startling pace.
+
+
World’s fastest convertible
+
12 APR Wind in your hair at 408km/h.
+
Advertisement
+
Find what you're looking for
+
Keywords Search
+
Search Drive.com.au reviews, news, videos photos and much more
+
Latest reviews
+
 
+
New Car Reviews
+
New car review: Volvo V40 T4
+
 
+
Rating: 4 out of 5 stars
+
A marque known for playing it safe also offers a sweet drive.
+
Used Car Reviews
+
Used car review: Holden Cruze 2009-2011
+
 
+
Rating: 2.5 out of 5 stars
+
The early, imported Cruze had some quality and driveability issues that were only really banished with the switch to local ...
+
New Car Comparison
+
Head to head: Subaru Forester XT Premium vs Volkswagen Tiguan 155TSI
+
 
+
Range-topping SUVs blend hot-hatch performance with family practicality.
+
More car reviews
+
Featured advertisers
+
Find a Car
+
 
+
 
+
Sponsored links
+
Advertisement
+
Photo Galleries More photos
+
 
+
Ford Kuga
+
 
+
Honda Civic Diesel
+
 
+
VF Commodore spotted
+
 
+
Subaru Forester XT v VW Tigaun
+
 
+
$800,000 police car
+
 
+
Great drive: Monaco
+
Advertisement
+
Jobs
+
+
Search for 1000's of jobs around Australia
+
Mycareer.com.au
+
Search for a new job
+
Part time jobs
+
What are you worth?
+
Real Estate
+
+
Luhrmann lists mansion for $15m
+
Domain.com.au
+
Buy real estate
+
Domain's Property Newsletter
+
Buy commercial real estate
+
Business
+
+
Only 5% of Australian pet owners have pet insurance
+
Businessday.com.au
+
From army to ASX
+
The sole trader
+
Share prices on your iPhone
+
Find A Babysitter
+
+
Stuck without a sitter? See who’s available now.
+
Findababysitter.com.au
+
Sydney Child Care
+
Melbourne Child Care
+
Brisbane Child Care
+
Holidays
+
+
Planning an international escape?
+
Stayz.com.au
+
Stay in Paris
+
Stay in London
+
Stay in New York
+
Compare and Save
+
Skip to:
+
Best Deals
+
Mobile
+
Broadband
+
Home Loans
+
Credit Cards
+
Low Rate Cards
+
Rewards Cards
+
Savings Accts
+
Term Deposits
+
Loans
+
Great tools to help you find your perfect loan
+
 
+
Cheap Personal Loans
+
 
+
Compare low rate personal loans and apply online
+
Personal Loans >>
+
Top Car Loans
+
 
+
Drive a bargain with loans from 8.17% comparison rate
+
Car Loans >>
+
0% on Purchases
+
 
+
Pay 0% on purchases for the first 6 months
+
0% Purchase Offers >>
+
RACV Car Loan
+
 
+
8.35% comparison rate with RACV. No ongoing fees
+
Car Loans >>
+
NEW Top Home Loan!
+
 
+
NEW market beating variable loan. Apply by April 22!
+
Home Loans >>
+
Readers' most viewed
+
 
+
Most viewed articles on Brisbane Times
+
Top 5 Drive articles
+
Ten-speed Commodore
+
New car review: Ford Kuga
+
Details: New Ford Kuga SUV
+
Six-year-old steals car to get Chinese
+
New Commodore SS-V hits the streets
+
Most viewed articles on WA Today
+
Top 5 Drive articles
+
Ten-speed Commodore
+
New car review: Ford Kuga
+
New Commodore SS-V hits the streets
+
Six-year-old steals car to get Chinese
+
Details: New Ford Kuga SUV
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Latest revision as of 01:34, 24 September 2013

Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright