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Women's vehicle insurance has been popping up throughout the net and our TV screens lately. There's a whole new class of insurers like Sheila's Wheels and Cover Girl who provide motor insurance for girls only. They assure lower rates for women drivers because, they state, it is cheaper for them to guarantee women. Women are better drivers so less risk, they say. They've fewer mishaps, fewer driving convictions and when they do have an, the repairs usually are cheaper. Therefore, is it really true, or is it merely another marketing device?
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Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright
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The solution to the problem is both yes and no. Women only insurance firms are marketing to a particular market - women drivers. Needless to say it is a trick, but like the most readily useful advertising gadgets, it's situated in fact. Listed below are the important points about women drivers and insurance:
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-92% of driving convictions are passed out to men.
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Those figures are changing, though, as women be more aggressive individuals. In accordance with statistics gathered by the car insurance comparison website confused.com, 16.8% of male drivers have convictions on the driving record, compared to 9.8% of female drivers. That number is up from 4.8% of female drivers just 36 months before.
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-Men drive differently than women.  
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A year ago a massive 98% of dangerous driving convictions were passed out to male individuals. According to most of the research, men are usually competitive and more aggressive behind the wheel than girls, and that naturally results in more injuries. Women have a tendency to drive more slowly - generally within the speed limitations - and to drive shorter distances. All of those facts soon add up to fewer accidents that involve women. (So much for all those jokes about lousy women drivers. The statistics say otherwise.)
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-Insurance organizations pay out less in damages for policies taken out by women.  
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They are generally of the fender-bender scrape variety, when women do enter into an accident. General, insurance providers have always known that female individuals cost them less in winnings.
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However, that does not necessarily translate to the best rates from women that are only insured by companies. Actually, most of them provide real estimates which can be higher than the rate you had be estimated from a more simple motor insurance carrier. The fact remains that despite the common belief that females drivers underwrite their more expensive male counterparts by paying higher insurance, many insurance companies offer lower insurance costs to female drivers as a customary part of working.  
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That is not to express that you'll not get the most readily useful value from an insurer who just protects women's cars. it is with every other automobile insurance decision the bottom line is the same. Look around. Before you determine the policy that's best for you get insurance rate estimates from a amount of different businesses. When you're evaluating guidelines that you should always compare like with like bear in mind. Choose the cover that you want before you begin seeking prices, and ensure that the rate you are quoted includes all of the cover you need. It is the only real way to be absolutely certain you're getting the best address for your money.
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Latest revision as of 01:34, 24 September 2013

Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright

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