Difference between revisions of "Index.php"

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he proportion of shops in Britain lying empty has hit a new record of 14.6% in February, according to figures compiled by the Local Data Company.
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Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright
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Vacancy rates had begun to stabilise at the end of 2011, but they have risen in January and February, the LDC said.
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It is further evidence of a difficult start to the year for retailers.
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Consumer confidence also slipped back in February, the latest survey from Nationwide indicated, largely due to concerns about employment prospects.
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Continue reading the main story
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�Start Quote
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    It is a timely reminder to the government... of the significant challenges facing town and city centres up and down the country�
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End Quote Matthew Hopkinson Local Data Company
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    * High Street casualties
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    * Cautious consumers 'pay off debt'
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    * Job woes hit consumer confidence
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    * Sharp decline in UK retail sales
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There was an increase in the number of respondents describing their economic situation as bad.
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"Consumers also scaled back their expectations for the future, with the forward-looking aspects of the index weakening during the month," said Nationwide chief economist Robert Gardner.
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New figures from the Bank of England, also released on Friday, back this up.
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Cautious consumers are choosing to pay off credit cards and loans, rather than take on new borrowing, the data indicate.
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Evans Cycles, one of the UK's biggest bike retailers, told the BBC's Today programme that it was having to be very conscious about prices.
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"We are peddling into a headwind in terms of the consumer economy," said chief executive Nick Wilkinson. "Confidence remains low, getting people to spend money on a bike is about persuading them that it is value for money."
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However, Nationwide added that the number of consumers planning to buy household goods - an indicator of confidence - was higher in February than a year earlier.
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This reflects official retail sales data for the month, published by the Office for National Statistics (ONS) on Thursday.
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Sales volumes declined by a larger-than-expected 0.8% in February, the ONS said.
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But they were still 1% higher than a year earlier.
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'Damaged' High Streets
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The Local Data Company said the rise in empty premises was "not unexpected" as retailers continue to cut back and even go bust.
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Game, which has 600 High Street branches in the UK, said this week that it was going into administration after key suppliers stopped doing business with them. It is continuing to trade while it tries to find a solution to its debt problems.
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Continue reading the main story
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'Most at risk towns and cities'
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    * Bradford
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    * Derby
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    * Wolverhampton
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    * Southampton
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    * Hull
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    * Sheffield
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    * Swindon
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    * Warrington
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    * Stockport
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    * Nottingham
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Source: BNP Paribas Real Estate ranks retail centres according to likelihood of more shops closing and the place's ability to withstand a weakening economy
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"It is a timely reminder to the government, who are due to respond to the Portas Review this month, of the significant challenges facing town and city centres up and down the country," said LDC director Matthew Hopkinson.
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Retail consultant and TV presenter Mary Portas was asked by the government to look at ways to revitalise struggling town centres.
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Her report, published in December 2011, recommended cutting regulations and proposed a bigger role for street markets in town centres.
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"It's crucial that the government responds to Mary's review with a menu of recommendations next week that local people, councils and businesses can 'pick and mix' to help start to reverse the damage that many of our high streets have suffered," said Ian Fletcher, director of policy at the British Property Federation.
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Latest revision as of 01:34, 24 September 2013

Marketing for any business is important, and, of most of the kinds of marketing available including Internet marketing, direct marketing and advertising, an effective public relations strategy remains the sole type of marketing that can reach a marketplace and offer validation and credibility. Think about it, if you were to read an ad for a small business in a magazine, or read an article about that same business where the operator was showcased discussing his or her product or service and being presented as an expert, which will grab your attention? My bet is the articleIn the Internet earth, the ways you can utilize PR have altered, but the fundamentals of a powerful public-relations strategy remains the same. It all boils down for your stories. Effective PR is all about story telling. Just how can your company reflect your uniqueness? By establishing who you are with what you do. To achieve this, you need to discover how to capitalize on your unique abilities to help make your business grow and differentiate it from your own competitors.Never before have people had the oppertunity to share information on such a global scale and with such dizzying speed. Alongside papers, publications, radio, TELEVISION and the Internet, more and more paths of communication are getting to be available. In many ways, marketing is magic-it is modern day alchemy.View your organization as a full time income, breathing being. You gave life to it and it requires structure and guidance. Decide where you want the business to go. Start defining your company, your picture and your message. Now, what about taking your communication to hundreds, thousands, possibly numerous clients and/or customers? How? Two words: public relations. This is something you can try by yourself, but you can seek out the professionals for support if you can manage it. They understand the business, have the contacts and in the future, can help you save time and money. Our PR organization has represented hundreds of smaller businesses and has placed clients in a broad variety of regional and national media outlets including USA Today, Time, Oprah, the Today Show, People, the Wall Street Journal and hundreds of different media outlets. Each firm we've worked with has had a distinctive story. Your task is to find yours.Through public relations, small enterprises can compete with the big boys. It's possible to do an interview in the day and have a story saturate the country by lunchtime. Effective press placement and public-relations can legitimize, confirm, sell goods, bring in clients, forge new alliances, bring you in contact with benefactors you never realized existed, and take you to the workplaces, boardrooms and even bedrooms of the most powerful people in the world.Whether you operate an established business, are starting a new venture, or function as a consultant, an effective PR plan can help develop your business or company. So, take a moment to define your organization and your message. Build your stories; discover what's newsworthy about your business. Today launch a PR plan, simply take your stories to the media and get ready for success.Copyright

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