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| + | == Ray Ban Wayfarer 2140 Boomer Women Marketing == | ||
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| + | Boomer Women Marketing<br><br>For anyone hasn followed at the NY Times, it a great dialog on Boomer and Aging trends. The recently coined parents phenomenon might be playing out for all America to see if the talk of Michelle Obama's 71-year-old mother taking up residence with the Presidential family comes to pass.<br><br>This boomerang parents trend is on the rise: over the last seven years there has been a 50.3 percent increase in the number of those 65 and older living with their adult children. Having a strong intergenerational family model in the White House can<br><br>Over the Labor Day holiday I surrendered and agreed to take my teenage daughter to the mall to address her back to school wardrobe issues. Fully braced for the deafening acoustics of Abercrombie Fitch and retail sales staff that averaged half my age (if that) I was stunned when I spun around from a rack of blue jeans in my daughter's store of choice.<br><br>There to help me find a size was a pleasant, 50-something female sales associate, hip with a grey pixy cut, calmly asking me what she could do for me. Then, at the register, a late 40ish, fit and friendly woman rang up our purchase. To verify this first-hand, all that was necessary was a quick trip north from Portland, Maine to Quebec City, Canada over the Fourth of July weekend.<br><br>There they were - Baby Boomers. Tons of them. Strolling two by two through the charming streets of the old city in all shapes and sizes - but mostly extremely stylish and hip!<br><br>For someone like me who spent most of the past decade living in Los Angeles-capital of the youth and plastic surgery culture - this was really BIG! At last,Ray Ban Wayfarer 2140, a venue where not only the statistics, but the everyday reality, reflect that Baby Boomers are the mainstream majority - buying, traveling, enjoying life!<br><br>Women who had been hippies in their twenties, now in their fifties, could be seen sporting purple streaks in their hair, matching their colorful peasant blouses. Women who appeared to be at the peak of their corporate careers were out of their "dress for success" suits and wearing designer resort duds and Meryl Streep "Devil Wears Prada" hairdos.<br><br>Even women with some extra pounds on them looked vital and fit in track shoes and jogging suits, hanging onto the side of a Zodiac, hunting for whales. The men weren't faring too badly, either. There were white-hairs on racing bicycles, others who were aging gracefully in rock and roll t-shirts, dipping fondue while romantically gazing at their mates at sidewalk cafes.<br><br>Even the "average" Boomer looked perfectly at home in her body and in the shops of this welcoming country. Kudos, Canada! I'll be back!<br><br>Evidence is mounting that Fall of 2006 is shaping up to be no less than kick-off to "the age of marketing to Baby Boomers,Oakley M Frame Sweep Sunglasses." And we all know-by now-that when it comes to Boomers, the ones making the majority of consumer purchasing decisions are Baby Boomer women.<br><br>So an early head's up about what is shaping up to be the definitive moment in this new era of marketing. Focalyst, a recent joint venture of AARP Services, Inc. and The Kantar Group,Ray Ban Sale, the research, insight and consultancy arm of WPP,Oakley Oil Rigs Cheap, will release The Focalyst View, the most comprehensive study ever conducted of the 42+ market with more than 30,000 respondents. | ||
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