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+ | == Advertising chiefs to ban car firms that make misleading cla == | ||
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+ | <div id="js-article-text" class="article-text wide"><h1>Advertising chiefs to ban car manufacturers that make 'misleading' claims about the vehicle fuel consumption <br></h1><ul></ul><p> By </p><p><span class="article-timestamp"><strong>PUBLISHED:</strong>17:36 GMT, 7 April 2013</span> <span class="article-timestamp"><strong>UPDATED:</strong>19:09 GMT, 7 April 2013</span></p><br><p><font style="font-size:1.2em;">Car firms are set to be banned from making 'misleading' claims about fuel consumption that can leave motorists up to ?2,000 out of pocket,hollister uk.</font></p><p><font style="font-size:1.2em;">The Advertising Standards Authority wants vehicle manufacturers to include a disclaimer in adverts.</font></p><p><font style="font-size: 1.2em;">It says this is to make clear that 'official' mpg figures based on laboratory tests are unlikely to be matched in the real world.</font></p><p><font style="font-size: 1.2em;">The clampdown has been triggered by a landmark ruling against Audi that claimed its A3 TDI is the 'most fuel efficient Audi ever.'</font></p><p><font style="font-size: 1.2em;">The ASA intervened when an outraged buyer was unable achieve the advertised consumption of 68.9mpg and complained.</font></p><p><font style="font-size: 1.2em;">It ruled that the claim was misleading and ordered Audi's parent company Volkswagen to make clear in future that official figures should only be used as a guide for comparison between models.</font></p><p><font style="font-size: 1.2em;">The ASA said it will now contact all manufacturers to ensure that future adverts are qualified to explain that quoted mpg figures may not reflect real world returns,hollister outlet uk.</font><br><span style="font-weight: bold;"></span></p><p><span style="font-weight: bold;"></span></p><p><font style="font-size:1.2em;">'This is a significant ruling that draws a line in the sand,' said spokesman Matt Wilson.</font></p><p><font style="font-size: 1.2em;">'It is not just about Audi. It sets a precedent that will have ramifications for other car manufacturers.</font></p><p><font style="font-size:1.2em;">'The ruling sets out quite clearly that qualification is needed when quoting this type of figure.</font></p><p><font style="font-size: 1.2em;">'There will be an industry-wide communication to manufacturers and trade associations so they are aware of what to expect in future.</font></p><p><br></p><table summary="" class="article-table"><colgroup><col width="33%"><col width="33%"></colgroup><tbody><tr><td><br></td><td style="text-align: center;"><span style="font-weight: bold;">Official average fuel consumption (mpg)</span><br></td><td style="text-align: center;"><span style="font-weight: bold;">True average fuel consumption (mpg)</span><br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">BMW 320d auto <br></span></font></td><td>62.8<br></td><td>51.7<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">BMW 730Ld 3.0 SE <br></span></font></td><td>50.4<br></td><td>38.8<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Citroen DS3 1.6 THP D Sport <br></span></font></td><td>47.9<br></td><td>39.9<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Fiat 500C 1.4 T-Jet Abarth <br></span></font></td><td>43.5<br></td><td>42.4<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Ford Fiesta 1.6 TDCi ECOnetic<br></span></font></td><td>85.6<br></td><td>58.0<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Honda CR-V 2.2 i-DTEC SE <br></span></font></td><td>50.4<br></td><td>47.6<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Hyundai i20 CRDi Active <br></span></font></td><td>74.3<br></td><td>61.1<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Hyundai i30 1.6 CRDi Sport <br></span></font></td><td>68.9<br></td><td>53.6<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Mini Cooper 1.6 John Cooper Works<br></span></font></td><td>39.8<br></td><td>35.4<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Porsche Cayenne S 4.2 V8 diesel<br></span></font></td><td>34.0<br></td><td>31.7<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Renault Clio 1,ralph lauren outlet.5 dCi 90 Dynamique <br></span></font></td><td>88.3<br></td><td>60,hollister sale.1<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Seat Leon 2.0 TDI FR <br></span></font></td><td>62.8<br></td><td>51.7<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Seat Toledo 1.2 TSI S <br></span></font></td><td>55.4<br></td><td>37.4<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Skoda Octavia 1.2 TSI SE <br></span></font></td><td>57.7<br></td><td>44.2<br></td></tr><tr><td><font style="font-size: 1.2em;"><span style="font-weight: bold;">Toyota Rav4 2.2 D-4D Icon <br></span></font></td><td>57.6<br></td><td>46.9</td></tr></tbody></table><p style="text-align: right;"><font style="font-size: 1.2em;"><span style="font-style: italic;">Source: What Car?</span><br></font></p><p><font style="font-size: 1.2em;">Fuel consumption figures are based on 'rolling road' tests laid down by the EU but they have often been criticised by consumer groups for over-estimating the returns that buyers can expect.</font></p><p><font style="font-size:1.2em;">Motoring magazine What Car? is spearheading a campaign to give buyers more accurate information with the launch last year of its own Real MPG statistics based on 50-mile road tests.</font></p><p><font style="font-size:1.2em;">Some models have been calculated to cost up to ?2,200 more to fill up over three years than official figuressuggest for a motorist covering 12,000 miles annually.</font></p><p><font style="font-size:1.2em;">More than 500 models have been tested and 95 per cent failed to live up to their advertised return.</font></p><p><font style="font-size:1.2em;">Cars with the highest environmental credentials have been found to be the some of the worst performers in the real world.</font></p><p><font style="font-size:1.2em;">The latest results reveal that Ford's 'greenest' car, the Fiesta 1,ralph lauren shirts.6 TDCi ECOnetic , for example, did just 58mpg - 27.6mph less than the claimed average of 85.6mpg.</font></p><p><font style="font-size:1.2em;">This is despite the firm's boast that it established 'a new industry benchmark for fuel efficiency' to 'deliver ultra-low CO2 emissions' and 'achieve outstanding fuel economy.'</font></p><p><font style="font-size:1.2em;">'Countless readers have contacted us to say how disappointed they are with their cars' economy figures. Car buyers are frustrated that they don't match official fuel figures,hollister outlet,' said What Car,hollister outlet uk? editor-in-chief Chas Hallett.</font></p><p><font style="font-size: 1.2em;">'With rising fuel prices, the miles-per-gallon issue is high on every motorist's agenda. Expecting high fuel economy and getting the opposite can, in some cases,hollister outlet, double a household's fuel budget,ralph lauren uk.'</font></p><p><font style="font-size:1.2em;">Car manufacturers are obliged to quote the lab test fuel consumption and CO2 figures for urban and 'extra-urban' scenarios along with a combined figure indicating the overall average.</font></p><p><font style="font-size:1.2em;">But the ASA ruling said that the mpg figure published on Audi's website was in breach of the watchdog's code outlawing misleading product performance claims.</font></p><p><font style="font-size:1.2em;">'We considered that it was unlikely to be clear to the average consumer that the figure quoted was based on a standardised test and was not necessarily representative of what they would achieve when driving the car themselves,' it said,hollister clothing.</font></p><p><font style="font-size:1.2em;">'For that reason we considered that VW should have qualified the figure to make clear to readers that it was based on an EU test for comparative purposes and may not reflect real driving results.'</font></p><p><font style="font-size: 1.2em;">Volkswagen Group UK Ltd said in its defence that the use of official figures 'without explanation' was 'completely standard across the industry.'</font></p><p><font style="font-size:1.2em;">An Audi spokesman conceded that fuel consumption figures 'may need to be clarified' in future advertising.</font></p><p><font style="font-size:1.2em;">The Society of Motor Manufacturers and Traders said the ruling would be good for car buyers and garages.</font></p><p><font style="font-size:1.2em;">'This will help consumers understand the difference between a lab test and the real world,' said SMMT media manager Jonathan Visscher.</font></p><p><font style="font-size:1.2em;">'Lots of consumers do understand that you won't get the same results. Having a common line in adverts will give much greater clarity.'</font></p><p><font style="font-size:1.2em;">Ford said the 87g/km Fiesta ECOnetic is its most frugal car and achieved 108mpg when winning last year's Fleet World magazine MPG Marathon over a 370-mile route.</font></p><p><font style="font-size:1.2em;">'The EU tests are conducted in sterile conditions on a rolling road. Every manufacturer is doing them in identical conditions so there's an even playing field,' said product affairs manager Oliver Rowe.</font></p><p><font style="font-size:1.2em;">'What Car? True MPG is not the only yardstick. You can way beat the combined figure if mpg is the one sole objective.'</font></p> </div> |