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| <li>Which animal would you most like to be</li> | | <li>Which animal would you most like to be</li> |
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| + | == with Nike in the same era == |
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| + | <div class="entry-content"><ul id="sharebar" style="background:#;border-color:#;"></ul><p>This might surprise some people, but Reebok cold probably laid rightful claim to being the oldest and most authentic of all trainer brands. Long associated with the birth of aerobics in the 1980s and its well-publicized trainer wars’ with Nike in the same era, Reebok is regarded as a brash, new upstart – something that could not be further from the truth. Among others, Dunlop lays claim to be the earliest sports shoes, and Converse jumps in with Keds. But these brands were primarily producing rubber for various industrial uses, which led on to the development of sport shoes (earliest examples being the Keds and Chuck Taylors). Reebok, however, began life as a dedicated sports firm making shoes for track athletics.</p><p>For the beginning of the Reebok story its necessary to go back to 1895, to Bolton in England. A local runner with Bolton Primrose Harriers want to develop a pair of running shoes that would improve his performance This runner was Joseph William foster. He developed spiked shoes and as word spread, demand grew, and the found himself producing shoes for fellow team member and, later, for those further afield. Foster soon realized he was onto something and turned his hobby into a full time occupation. The result was Foster Deluxe Spikes.</p><p>In addition to being a budding inventor, it’s transpired that Foster had yet more strings to his bow. He was quick to realize the potential of advertising and launched a marketing campaign that would have made Phil Knight, the co-founder of Nike,Ralph Lauren Sale, blush. By 1905, Foster was sending out free samples of his shoes to champion runners all over the world. If the replied in glowing terms he would then published their letters of satisfaction in their local countries’ press for all to see.</p><p>However, despite his initial success it was not until 1948 that Foster’s grandsons, Joseph and Jeffrey, launched the brand name we so familiar with today – Reebok. The inspiration for the name of the came from the fleet-footed African gazelle. The Reebok company eventually absorbed J. W. Foster & Sons,longchamp bags, which been established by their entrepreneurial grandfather.</p><p>After years of steady but unremarkable growth and development,longchamp sale, it was a decision taken by Reebok in the late 1970s that was to make people wake up and remember that the company existed. It seems strange for a company that is arguably the oldest of all the trainer brands to be associated with one of the newest and most “?faddy’ of products in the market place today.</p><p>Its strategy was simple: even though Reebok’s range of sporting goods was being sold in 28 countries worldwide, it was when the company launched in the United States that sales really took off.</p><p>In 1979 Reebok gave a distribution license to Paul Fireman to take the Reebok range to the United States. He introduced three new running shoes and priced them all in excess of $60, making them the most expensive shoes then on the market. It was risky strategy, but results were spectacular for both Fireman and Reebok. Demand was so overwhelming with sales of $1.5 million in America alone in 1981 that Reebok’s Bolton plant could keep up with the clamor for its shoes. In order to increase capacity, Reebok took the decision to open a new plan overseas, in South Korea.</p><p>This was not all, however because Reebok – a company perceived as being a brash newcomer – was to change the face of the training-shoe industry forever. Just when it seemed that trainers were trainers were trainers,tn requin pas cher, Reebok spotted a gap in the market and introduced the Freestyle, a woman’s shoe designed specifically for aerobics. The new, primarily female, health and fitness craze took off,longchamp tote, and Reebok went along with it. Suddenly Reebok shot straight to the op of the trainer sales league.</p><p>The 1980s have been described as the era of the “?trainer wars’ a battle fought mainly between Reebok and Nike for market dominance and fuelled by enormous advertising budgets. Suddenly, the emphasis was on staying on one step ahead by introducing gimmicks. Reebok pulled further away with its Pump Court Victory, forcing Nike to reply with the Air Max. It was at this stage that it seemed that everybody wanted into the market. British Knights appeared on the scene and even L.A. Gear raised its head, going from 1 per cent of market share in 1981 to over 40 per cent three years later (back down again by the mid 1990s)</p><p>However, its association with the trainer fads of the late 1980s came back to haunt Reebok,abercrombie fitch. Unfortunately for Reebok, Nike released the Jordan and in terms of sales,cheap longchamp tote, very looked back. Reebok slipped down the sales charts and to this day,louis vuitton replica, is trying to shed some of the “?fashion’ associations it picked up on its way to the top during this era.</p><p>The Big brother of the original pump, the Pump Fury was released in 1990 and was (and, indeed, still is) a huge success for the brand. A technological breakthrough, the shoe was widely acclaimed, but the same features that brought the praise also brought criticism. The shoe was “,cheap longchamp bags;?loud’ and “?futuristic’ – the “?gimmick sneer was applied again.</p><p>Today, Reebok is a well-established company, and the Reebok Classic is the biggest selling shoe in the U.k> Perversely, however Reebok’,hollister velizy;s name has a greater following worldwide than it has is own country.</p><p>Whatever your thoughts, Reebok has had a major influence on training-shoe development and has a genuine claim to being the oldest of the sneaker brands.</p></div> |
| + | Related articles: |
| + | <ul> |
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| + | <li>aka Mrs H</li> |
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| + | <li>Dec Day I walked out on pal Ant The Sun ShowbizTV</li> |
| + | |
| + | <li>Trinity</li> |
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Revision as of 11:35, 22 March 2013
Buy It Now
Model:,hollister abercrombie pas cher | , |
Original Purpose: | Basketball |
Colorway: | Black / True Red – White |
Style Code: | 136002-061 |
Release Date: | |
News & Updates: | |
Buy It Now: | <img style="text-decoration:none;border:0;padding:0;margin:0;" src="/roverimp/1/711-53200-19255-0/1?ff3=9&pub=5574679449&toolid=10001&campid=5335952787&customid=&uq=Jordan+13+playoff&mpt=[CACHEBUSTER]"> |
The Air Jordan 13 (XIII) Original (OG) – Black / True Red –,nike air max pas cher; White were released in 1997,Ralph Lauren Sale, and retailed for $150. They feature a black leather and durabuck upper, with white midsole area and a thin red outsole,nike air max. The Air Jordan 13 (XIII) specifications include leather uppers, a hidden quick lace system, carbon fibre sheath,longchamp outlet, holographic eye, and Zoom Air insoles. They are inspired by the paw of a black panther,longchamp bags. The green hologram at the heel represents the eye of the animal,abercrombie pas cher, while the bottom represents its paw,hollister velizy. They are really beautiful shoes, with flowing lines,magasin hollister, and are very organic. The overlapping leather layer which covers most of the upper features small indentations,hollister abercrombie pas cher, which are a really nice touch.
<img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white-1.jpg" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="446" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white-8.JPG" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="399" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white-4.JPG" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="408" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white-3.JPG" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="441" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white-2.JPG" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="429" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white-5.jpg" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="468" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white-6.JPG" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="447" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white-7.JPG" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="477" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-13-xiii-original-og-black-true-red-white9.JPG" alt="Air Jordan 13 (XIII) Original (OG) - Black / True Red - White" class="imageframe" height="444" width="625" />
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93 season.
Air Jordan 8 (VIII) Original (OG) –,abercrombie france; Aquas (Black / Bright Concord –,hollister abercrombie; Aqua Tone)
Model: | ,longchamp outlet, |
Original Purpose: | Basketball |
Colorway: | Black / Bright Concord – Aqua Tone |
Style Code: | 130169-040 |
Release Date: | |
News & Updates: | |
Credits: | |
The Air Jordan 8 (VIII) Original (OG) – Aquas (Black / Bright Concord – Aqua Tone) were released in February, 1993, and retailed for $125,air max pas cher. They were very popular,hollister abercrombie, especially among Jordan fanatics. They feature an all black upper constructed from durabuck, along with anti-inversion cross straps, poly carbonate torsion plate, air sole, and an inner sock similar to the Nike Air Huarache,hollister france. They also feature aqua and purple highlights on the bottom of the she,nike air max pas cher, as well as on the infamous logo on the tongue. These are said to be the heaviest of the Air Jordans, but some say that once you put them on,louis vuitton purses, you don’,polo ralph lauren;t feel the weight. The only knock on them is that they are really not breathable,nike air max, which may be the reason that Michael Jordan suffered from athlete’s foot infections throughout the 92 – 93 season.
<img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-1.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="409" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-3.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="441" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-2.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="387" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-6.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="399" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-5.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="479" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-8.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="488" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-7.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="403" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-4.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="498" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-9.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="496" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-10.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="405" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-11.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="436" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-original-og-aquas-black-bright-concord-aqua-tone-12.jpg" alt="Air Jordan 8 (VIII) Original (OG) - Aquas (Black / Bright Concord - Aqua Tone)" class="imageframe" height="416" width="625" />
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and retailed for $125.
Air Jordan 10 (X) Original (OG) – Steels (White / Black – Light Steel Grey)
Model: | ,abercrombie, |
Original Purpose: | Basketball |
Colorway: | White / Black –,longchamp outlet; Light Steel Grey |
Style Code: | 130209-101 |
Release Date: | |
News & Updates: | |
Credits: | |
The Air Jordan 10 (X) Original (OG) – Steels (White / Black – Light Steel Grey) was released in November of 1994,longchamp tote, and retailed for $125.? They feature a white leather upper, with a black tongue and lacing area, but the lacing holes are grey,abercrombie pas cher, which definitely make the shoe stand out more,longchamp sale. These featured an extra piece of material on the tongue, which Michael did not care for,ralph lauren outlet online, and wanted to have removed. It is the only Air Jordan that he did not fully approve of,polo ralph lauren. He had spoken to Tinker Hatfield during its early stages of development, but nothing was set in stone,nike air max. Other interesting and overall nice features include the striped pattern on the outsole which lists many of Michael’s accomplishments, as well as the checkered pattern which can be seen on the inner lining. The light blue Jumpman on the outsole is another really nice added feature. The are simple in design,tn requin, but do feature characteristics from (and are inspired by) the Air Jordan 3 (III),cheap longchamp le pliage tote, Air Jordan 5 (V), and Air Jordan 6 (VI).
<img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-1.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-2.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-3.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-4.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-5.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-6.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="468" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-7.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="468" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-8.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="468" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-9.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="468" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-10.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="468" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-10-x-original-og-steels-white-black-light-steel-grey-11.jpg" alt="Air Jordan 10 (X) Original (OG) - Steels (White / Black - Light Steel Grey)" class="imageframe" height="468" width="625" />
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Air Jordan 8 (VIII) Retro WMNS – White / Varsity Red – Bright Concord – Aqua Tone
Model: | , |
Original Purpose: | Basketball |
Colorway: | White / Varsity Red – Bright Concord – Aqua Tone |
Style Code: | 316836-161 |
Release Date: | |
News & Updates: | |
Credits: | |
The Air Jordan 8 (VIII) Retro WMNS – White / Varsity Red – Bright Concord –,tn requin; Aqua Tone was released on September 22, 2007, and retailed for $140.? They were a women’,replica louis vuitton;s release, but very popular among men,longchamp tote, and those who could fit them,tn requin, purchased them. They are vibrant and colorful, featuring a white leather upper with green, purple,cheap longchamp tote, and yellow accents,longchamp bags. They also feature a beautiful, multi- colored inner lining,tn requin pas cher, which is considered to be one of the nicest features of the shoe.? The Air Jordan 8 (VIII) in general, features anti-inversion cross straps, a poly carbonate torsion plate,longchamp outlet, air sole,ralph lauren polo, and an inner bootie / sleeve similar to the Nike Air Huarache, with the intention of having the shoe actually conform / stick to your foot,cheap longchamp le pliage tote.
<img src="/wp-content/uploads/2008/02/air-jordan-8-viii-retro-wmns-white-varsity-red-bright-concord-aqua-tone-1.jpg" alt="Air Jordan 8 (VIII) Retro WMNS - White / Varsity Red - Bright Concord - Aqua Tone" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-retro-wmns-white-varsity-red-bright-concord-aqua-tone-2.jpg" alt="Air Jordan 8 (VIII) Retro WMNS - White / Varsity Red - Bright Concord - Aqua Tone" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-retro-wmns-white-varsity-red-bright-concord-aqua-tone-3.jpg" alt="Air Jordan 8 (VIII) Retro WMNS - White / Varsity Red - Bright Concord - Aqua Tone" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-retro-wmns-white-varsity-red-bright-concord-aqua-tone-4.jpg" alt="Air Jordan 8 (VIII) Retro WMNS - White / Varsity Red - Bright Concord - Aqua Tone" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/air-jordan-8-viii-retro-wmns-white-varsity-red-bright-concord-aqua-tone-5.jpg" alt="Air Jordan 8 (VIII) Retro WMNS - White / Varsity Red - Bright Concord - Aqua Tone" class="imageframe" height="416" width="625" />
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Retro 3/4 High Men –
Air Jordan 5 (V) Retro 3/4 High Men – Laney (White / Varsity Royal –,longchamp sale; Varsity Maize)
Model: | , |
Original Purpose: | Basketball |
Colorway: | White / Varsity Royal –,polo ralph lauren outlet; Varsity Maize |
Style Code: | 136045-141 |
Release Date: | |
News & Updates: | |
Credits: | |
The Air Jordan 5 (V) Retro 3/4 High Men – Laney (White / Varsity Royal –,longchamp tote; Varsity Maize) are classics,longchamp sale, and were released on May 10,longchamp outlet, 2000, retailing for $120.? Many sneaker fiends were praying that these would release again in 2006/ 2007 with the other retros, but unfortunately they didn’,Ralph Lauren Sale;t. These are nicknamed the “Laneys” after Jordan’,air max pas cher;s high school basketball team,ralph lauren polo, as these feature the school’s official colors,hollister abercrombie.? They feature an all white leather upper with yellow and blue midsole, as well as a yellow and blue “,abercrombie fitch;23″ stitched onto the side of the shoe. These also featured the blue tongue with the yellow Jumpman, which helped to make them oh so sweet and adored by Jordan fanatics.
<img src="/wp-content/uploads/2008/02/2007-12-13-279.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="353" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-282.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="376" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-281.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="416" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-280.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="442" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-284.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="487" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-283.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="449" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-285.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="424" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-291.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="402" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-290.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="422" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-287.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="404" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-293.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="390" width="625" /><img src="/wp-content/uploads/2008/02/2007-12-13-295.jpg" alt="Air Jordan 5 (V) Retro 3/4 High Men - Laney (White / Varsity Royal - Varsity Maize)" class="imageframe" height="410" width="625" />
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with Nike in the same era
This might surprise some people, but Reebok cold probably laid rightful claim to being the oldest and most authentic of all trainer brands. Long associated with the birth of aerobics in the 1980s and its well-publicized trainer wars’ with Nike in the same era, Reebok is regarded as a brash, new upstart – something that could not be further from the truth. Among others, Dunlop lays claim to be the earliest sports shoes, and Converse jumps in with Keds. But these brands were primarily producing rubber for various industrial uses, which led on to the development of sport shoes (earliest examples being the Keds and Chuck Taylors). Reebok, however, began life as a dedicated sports firm making shoes for track athletics.
For the beginning of the Reebok story its necessary to go back to 1895, to Bolton in England. A local runner with Bolton Primrose Harriers want to develop a pair of running shoes that would improve his performance This runner was Joseph William foster. He developed spiked shoes and as word spread, demand grew, and the found himself producing shoes for fellow team member and, later, for those further afield. Foster soon realized he was onto something and turned his hobby into a full time occupation. The result was Foster Deluxe Spikes.
In addition to being a budding inventor, it’s transpired that Foster had yet more strings to his bow. He was quick to realize the potential of advertising and launched a marketing campaign that would have made Phil Knight, the co-founder of Nike,Ralph Lauren Sale, blush. By 1905, Foster was sending out free samples of his shoes to champion runners all over the world. If the replied in glowing terms he would then published their letters of satisfaction in their local countries’ press for all to see.
However, despite his initial success it was not until 1948 that Foster’s grandsons, Joseph and Jeffrey, launched the brand name we so familiar with today – Reebok. The inspiration for the name of the came from the fleet-footed African gazelle. The Reebok company eventually absorbed J. W. Foster & Sons,longchamp bags, which been established by their entrepreneurial grandfather.
After years of steady but unremarkable growth and development,longchamp sale, it was a decision taken by Reebok in the late 1970s that was to make people wake up and remember that the company existed. It seems strange for a company that is arguably the oldest of all the trainer brands to be associated with one of the newest and most “?faddy’ of products in the market place today.
Its strategy was simple: even though Reebok’s range of sporting goods was being sold in 28 countries worldwide, it was when the company launched in the United States that sales really took off.
In 1979 Reebok gave a distribution license to Paul Fireman to take the Reebok range to the United States. He introduced three new running shoes and priced them all in excess of $60, making them the most expensive shoes then on the market. It was risky strategy, but results were spectacular for both Fireman and Reebok. Demand was so overwhelming with sales of $1.5 million in America alone in 1981 that Reebok’s Bolton plant could keep up with the clamor for its shoes. In order to increase capacity, Reebok took the decision to open a new plan overseas, in South Korea.
This was not all, however because Reebok – a company perceived as being a brash newcomer – was to change the face of the training-shoe industry forever. Just when it seemed that trainers were trainers were trainers,tn requin pas cher, Reebok spotted a gap in the market and introduced the Freestyle, a woman’s shoe designed specifically for aerobics. The new, primarily female, health and fitness craze took off,longchamp tote, and Reebok went along with it. Suddenly Reebok shot straight to the op of the trainer sales league.
The 1980s have been described as the era of the “?trainer wars’ a battle fought mainly between Reebok and Nike for market dominance and fuelled by enormous advertising budgets. Suddenly, the emphasis was on staying on one step ahead by introducing gimmicks. Reebok pulled further away with its Pump Court Victory, forcing Nike to reply with the Air Max. It was at this stage that it seemed that everybody wanted into the market. British Knights appeared on the scene and even L.A. Gear raised its head, going from 1 per cent of market share in 1981 to over 40 per cent three years later (back down again by the mid 1990s)
However, its association with the trainer fads of the late 1980s came back to haunt Reebok,abercrombie fitch. Unfortunately for Reebok, Nike released the Jordan and in terms of sales,cheap longchamp tote, very looked back. Reebok slipped down the sales charts and to this day,louis vuitton replica, is trying to shed some of the “?fashion’ associations it picked up on its way to the top during this era.
The Big brother of the original pump, the Pump Fury was released in 1990 and was (and, indeed, still is) a huge success for the brand. A technological breakthrough, the shoe was widely acclaimed, but the same features that brought the praise also brought criticism. The shoe was “,cheap longchamp bags;?loud’ and “?futuristic’ – the “?gimmick sneer was applied again.
Today, Reebok is a well-established company, and the Reebok Classic is the biggest selling shoe in the U.k> Perversely, however Reebok’,hollister velizy;s name has a greater following worldwide than it has is own country.
Whatever your thoughts, Reebok has had a major influence on training-shoe development and has a genuine claim to being the oldest of the sneaker brands.
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