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| + | == Making your business social Guardian Masterclasses guardi == | ||
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| + | <div id="article-body-blocks"> <h2>Overview</h2><p>Social media is an exceptional tool for engaging consumers with a business – providing you know how to use it properly. </p><p>In this intensive two-day masterclass,Toms Shoes Sale, a roster of expert tutors explain the principles of building and managing a community, how to measure your return on investment in social media, how to best use the right social media tools for your business. Perfect whether you're a small businesses looking to expand into social media, a bigger brand struggling with your social strategy or just curious to see how social media could help build your product or service. Tutors include Louise Howells (digital communications manager at Teenage Cancer Trust), Joanna Geary (digital development editor for the Guardian) and Hannah Freeman (community co-ordinator for culture at the Guardian). </p><h2>Course description</h2><p>Attendees will leave with an understanding of how they can best use the right social media tools appropriate for their business, the basic principles of community management and how to measure your return on time and money invested.</p><p>The course is aimed at:<br />? small businesses looking to optimise their social media presences and who are looking for ways to expand their business using social media<br />? larger businesses and/or brands who may be more established but find social media a minefield, and are still unconvinced by its value ('why wouldn't we just buy some billboards if we had the money?')<br />,lululemon? anyone looking to build a product or service who is interested in how social media could help do this effectively, and is bemused by the variety of platforms on offer. </p><p>The course is designed to help you with: <br />,lululemon sale? Choosing the right social media tools appropriate for your business<br />,Toms Shoes,Act normal and giv? The basic principles of community management<br />,lululemon outlet? The dos and don'ts of effective social media content for brands and businesses - why should people care about my business? And once they do, how can we keep them engaged? <br />? An introduction to strategic thinking in social <br />? An understanding of how to measure your ROI in social - what does success look like?<br />? Using Facebook ads <br />? What tone to use for which type of social media and how to respond to negative feedback</p><p>Some basic understanding of social media will be assumed, including: <br />,Toms Shoes Outlet? Facebook brand pages <br />? Basic understanding of Twitter, Facebook,lululemon outlet canada, Pinterest, Foursquare and Google+<br />? Basic understanding of some of the ways brands have embraced social media, and how the classic purchase funnel has is becoming obsolete - it's now much more of a 2-way process that evolves over simply 'broadcasting' and hoping people will buy your product<br />? Basic principles of community management,Toms Shoes Sale, though not essential </p><h2>Tutor profiles</h2><p>An accidental social specialist, <strong>Louise Howells</strong> stumbled into community management way back when Freeserve was still your homepage and there were whispers about a search engine called Yahoo! Since then she has navigated the rocky waters of digital, working on community and social projects focused at an array of audiences for a variety of companies and charities including the BBC, Condé Nast and Media Trust. She currently works as Digital Communications Manager at and Social Media Strategist for agency. </p><p><strong>Johanna Kamradt</strong> is working as a Chief Sub-Editor at Net-a-Porter,I said to the playe, is a freelance journalist and, most importantly, the Social Media Consultant for , setting up and running the Facebook and Twitter accounts. </p><p><strong>Joanna Geary</strong> is digital development editor for the Guardian. She is responsible for developing new tools and processes to help journalists better understand, reach and work with readers.</p><p><strong>Joe Williams</strong> is a trainer and the founder of ,Toms Outlet. In his 8 years in Search and Social, he's seen lots of change and is passionate about gaining clarity in 'understanding the numbers' to show what marketing works and what doesn't. He also blogs about . </p><p><strong>Hannah Freeman</strong> is community coordinator for culture at the Guardian. She is part of the Guardian's community team working with editors, writers and critics to explore different ways of using social media in their journalism and to help readers get closer to Guardian's culture coverage. She was previously site editor for Harper Collins's social books site, Bookarmy.com</p><h2>Details</h2><p><strong>Dates:</strong> Saturday 23 and Sunday 24 March 2013<br /><strong>Times:</strong> 10am-5pm<br /><strong>Venue: </strong>The Guardian,Saturday10 a Up clos,Cheap Nike Air Max 90, 90 York Way, London N1 9GU<br /><strong>Price:</strong> ?400 (inclusive of VAT, booking fees, lunch and refreshments)<br /><strong>Maximum class size:</strong> 20</p><h2>Book now</h2> <span class="inline"> </span><p></p> </div> | ||
