Google search engine optimisation and their 80/20 rule
Search engine optimisation or optimization (with a or is that zee if your from throughout the pond) techniques are constantly changing. This evolution is in a reaction to the evolution of se's such as for example Google, Yahoo and MSN. Google in particular has turned out to be seen as carpet cleaning the most sophisticated and advanced search engine since it is armed having an selection of anti-spam technology.
Googles growing use of anti-spam features has recommended that optimising websites for Google has become much harder and its now not really a case of opening your websites supply files in notepad, putting some keywords into your different HTML tags, uploading your files and waiting for the outcome. In fact I think and Im sure others will accept me, this sort of optimisation, commonly called onpage optimisation will only ever be 2,000 able to achieving rankings for just about any keywords which are also mildly aggressive. Those of us who aced maths in school may know this leaves us with 80% unaccounted for.
This 80% corresponds to offpage marketing. Offpage optimization is all to do with the amount of links pointing to its pages and your site, the actual connecting text (anchor text) of these links and the quality of the pages which the links are on. Offpage seo has become for certain the extremely dominating factor which decides the place where a site may rank in Google. That then is what I mean by the 80/20 rule, Im not talking about the pareto rule this means that in something a few (20 percent) are important and several (80 percent) are simple, Im not sure that applies to SEO.
What is the logic behind this then, why does Google give so much fat (80%) to offpage marketing initiatives and so little (2,000) to onpage seo. Well in other words it is all about the grade of their benefits. While onpage optimisation is completely controlled by the webmaster and may therefore be abused by a greedy one, offpage optimisation is something that isn't controlled by anyone as a result by rather by other webmasters, websites and indeed the Internet generally. This implies that it is much harder to perform any underhanded or spammy offpage optimization methods in the hope of getting an unfair advantage for a web site in the Google SERPS (Search Engine Result Pages), this doesn't mean it's impossible however.
Allows elaborate for a passage or two just why offpage things such as incoming links are considered by Google to be such a great measure of relevancy, thus making offpage optimisation the most effective way of optimisation by much. Take the anchor text of incoming links for instance, if Google sees a from SITE A to SITE T with the particular connecting text being the language data recovery london, then SITE M has just become more relavent and thus more likely to appear higher in the ratings when somebody searches for data recovery london. SITE B has no get a grip on over SITE A (typically) and Google knows this. Google are able to look at the link text and say to itself, why could SITE A link to SITE B with the specific terms data recovery london if SITE W wasnt about data recovery london, there is number response so Google must consider SITE M to be about data recovery london.
I said in most cases above since usually webmasters have multiple sites and would crosslink them with keyword rich anchor text, but there is only so many sites and crosslinks any webmaster can control, again Google knows this and so as the number of backlinks and incidents of keyword rich anchor text grows (and with that grows the unlikelihood of anything abnormal like crosslinking going on) so to does the relevance of the site which all the backlinks point out. Imagine hundreds or thousands of sites all linking to a website X with variations of data recovery london kind words as the linking text, well then Google could be very dam sure website X is about data recovery london and feel comfortable about returning it in the top 10 results. On offpage rating factors such as for instance links; they are simply probably the most reliable way of examining what a site is about and indeed how well it includes what it is about why they place so much value (80%) that is. This reliance on hard to cheat offpage factors is what provides the product quality search engine results we use every day, love and all know.
The moral of the story from an point of view then is always to spend less time on these small website tweaks that you think might create a big difference (but won't) and work hard on what really counts, what really counts is how the web sees your website, the more quality (keyword rich) incoming links your website has the better the webs view will be and thus the better Googles view of your website will be. What Google thinks of your internet site is very important, as they take care of internet sites which they like.
