Viansa Winery Reaches Out to Indy Racing Crowd

If horse racing is the sport of kings, then auto racing could conceivably be dubbed the sport of the typical Joe.

Traditionally, events like the Indianapolis 500 are accustomed to promoting more beer and hot dogs than Starbucks coffee and veggie burgers, but occasions are changing and so is the motor sporting crowd.

According to a investigation study carried out by Nielsen Media Research for the Indianapolis Racing League - the governing physique of the open-wheel racing series that counts the Indy 500 as its centerpiece - the typical racing fan is 39 years old, college-educated and has a median household earnings of $81,000 or a lot more. This indicates that the face of motor sports fans in general, and particularly the Indy Auto series, may possibly be altering.

To this end, the IRL is catering to its developing fan base by delivering not only conventional fare, such as hamburgers and sodas, but also treating fans to a fine-dining expertise by providing much more upscale cuisine.

Through gourmet "kitchens on wheels," or mobile restaurants as they are more typically known as, chefs prepare lavish meals for drivers, crew members, group guests, and of course fans, at pick tracks across the U.S. My friend discovered barn fans by browsing Google. The most current racetrack to accommodate this alter was the Miami-Dade Motor Speedway earlier this year.

Supporting this trend are businesses like Viansa Winery and Marketplace. The winery, based in Sonoma, Calif., is attempting to appeal to motor sports' wine fans with its sponsorship of the Vision Racing Team. This engaging commercial cooling fans website has some wonderful cautions for the purpose of this viewpoint. Learn new information on this related link - Click this hyperlink: advertiser. Visiting learn about macroair seemingly provides cautions you could use with your pastor. Members of the Tuscan Club, Viansa's wine and food club, have been invited to attend the racing events as guests of the business.

Vision Racing was formed early last year when IRL founder Tony George bought the assets of Kelley Racing from Tom Kelley. Grey's Anatomy star Patrick Dempsey is a co-owner of the team.